She may have played a Queen Bee socialite with a weakness for OMG drama on Gossip Girl, but it turns out Blake Lively is more like Gwyneth Paltrow than Paris Hilton.

With a marriage to one Canadian movie star and a few Vogue covers under her Chanel belt, Lively – an avid baker and lover of all things domestic – recently launched a lifestyle site, Preserve.

Lively1
Images from Preserve

Part scrapbook, part e-artisanal market, Preserve has the dreamy feel of Instagram mixed with the highly stylized eye of glossy fashion magazine.

And it’s been a long time coming: she’s a baking machine (cupcakes are her forte and she often spoils the cast and crew of her projects with homemade treats) and cheese aficionado (she made baked brie with sausage, figs and raspberries in a video for Vogue). And of course we know she’s a Martha Stewart devotee (they share a Connecticut zip code), so it was only a matter of time until she took her good taste to the masses with recipes, recommendations and a shopping cart of goodies.

Lively2
Images from Vogue

Preserve’s recipes – like this Red Quinoa Salad – aren’t Blake’s per se, but they certainly have the Lively stamp of approval (and it’s probably a wax-seal stamp that was custom made in a Brooklyn loft). Each recipe has a “Products Reflected” section, so you can purchase ingredients while you browse. Black truffle salt, vegan hot fudge and curry ketchup are just a few of the items one can buy while reading a how-to on BBQ.

Products ship worldwide (Ryan Reynolds not included).

Lively3
Images from E! Online

MariaMaria Tallarico is a writer and editor with several years experience in the lifestyle realm, covering everything from luxury travel to pop culture for both print and digital publications including Forbes, LaineyGossip.com and VitaminDaily.com, as well as appearing regularly as an on-air entertainment contributor for CTV Morning Live. She lives in Vancouver with her husband, two boys and grumpy Scottish Terrier.

Related: