Elle Daftarian

While most of us plan ahead for a successful career, it was in fact quite the opposite for Elle Daftarian whose career pursued her.

Originally from Vancouver with a background in fashion and design, Elle began her career in the creative sphere as a buyer whose sharp imaginative flair was quickly noticed and admired from a very young age. Exposed to an array of cultures and environments via her extensive travels to Miami, New York, Paris, Italy, India and Pakistan to name a few, Elle’s unique and meticulous eye inspired her ability to intertwine fashion, play and lifestyle, leading her seamlessly into her real passion – throwing elaborate social event experiences.

In 2006 this modern day Martha Stewart partnered up with good friend Caspar Haydar to start Madison8 Event and Flower Laboratories – a full service luxury event and design firm that was immediately recognized for its innate talent and flawless execution. But this ambitious beauty saw an opportunity to expand their events business when she met cake decorator and dessert connoisseur Yolanda Gampp who shared with Elle her vision of a company that specializes in creating elaborate and highly stylized ‘sweet tables.’ Driven by passion and an entrepreneurial spirit, it didn’t take Elle long to work with Yolanda and Caspar on turning this vision into a reality and in 2010 Sweet Fix was born. In an effort to provide a ‘home’ for both Madison8 and Sweet Fix, the dynamic team opened the doors of Petite & Sweet – a sleek and stylish storefront boutique where clients can enjoy a tasty macaron and espresso while discussing their event needs.

As a single mother to 8-year-old Sophia, Elle’s biggest challenge is finding enough hours in the day to weave all of these passions together. However as her business partners will attest, nothing is impossible for Elle! It’s this go-getter attitude that has contributed so greatly to the success of anything she becomes involved in.
Caspar Haydar