Walk into any restaurant, fast food joint, or even fine-dining establishment these days, and it’s pretty impressive how seriously chefs are taking the current plant-based eating revolution. Menus now feature locally sourced plates of vegetables and whole grains as mains, rather than afterthoughts on the plate. Dairy-free desserts with nut bases are weirdly a thing, while people are coming up with more ways to use cauliflower than I even knew possible. (Do we really need to add it to smoothies? Can’t we draw the line at buffalo wings and pizza crust?)
It seems like vegans everywhere are finally being given some actual options other than another boring bowl of quinoa, and as someone who has dabbled in the vegan lifestyle but never fully committed, I certainly appreciate the improvements.
This brings me to the latest craze taking over Canadian menus: Beyond Meat. The meat-free product has been touted as the first plant-based burger that looks and cooks like beef, without any GMOs, soy, or gluten. The patty itself is made of pea, mung bean and rice, but it gets its red, beef-like colour from beets. Meanwhile, you can thank the addition of coconut oil and cocoa butter for the white, fat-like marbling throughout.
The product first came to our attention when A&W started carrying it here in Canada, but since then, a variety of grocery stores and other food chains have started selling it across the country. Given how quickly Beyond Meat seems to be exploding here, I decided to venture out and try several iterations of the vegan product in the form of sausages (breakfast sandwiches), ground beef (burrito bowls) and beef patties (burgers). Here’s how they stacked up.
Breakfast Sandwiches: Tim Hortons and A&W
Breakfast is basically the best meal of the day, and I’m a weirdo who will take sausage links over bacon any day of the week. So yes, I’m pretty picky when it comes to any food that pretends to be sausage when it’s clearly not, but I tried to keep an open mind as I went into my self-imposed sausage sampling at these two popular fast-food joints.
The coffee shop has really expanded its breakfast slate lately, and that includes three ways to consume vegetarian meals: the Beyond Sausage Egg & Cheese, the Beyond Sausage Farmer’s Wrap, and the Beyond Sausage Lettuce Tomato (the only vegan option). I went for the Egg & Cheese, which clocks in at 430 calories and boasts 24 grams of protein.
Appearance: If someone had thoughtfully handed me a breakfast sandwich (with my signature giant coffee) and not alerted me to the fact that the sausage was Beyond Meat, I wouldn’t have been able to tell the difference just by looking at it. But once I opened up the sandwich and saw the actual patty, I found it slightly more processed looking and dryer than your traditional glistening sausage patty.
Taste: Tim Hortons knows how to kick things up a notch, that’s for sure. My coffee came in handy to wash down the patty’s spice, which might have blended into the overall sandwich better with a runnier egg or some ketchup. Instead, my mouth felt dry and like I had eaten a pre-heated or microwaved product. As for the “meat” itself? The consistency was slightly chewier and less greasy than real sausage, but it wasn’t nearly as bad as some of the other fake meats I’ve chewed on over the years. This didn’t fall apart, it wasn’t pasty, and as far as healthy substitutes go, I only slightly missed the real thing.
This national joint was the first in Canada to offer Beyond Meat, which means it’s had lots of time to perfect its sandwiches. At breakfast you can order a Beyond Meat Sausage & Egger or a vegan version without egg that comes with lettuce and tomato. In both cases, it’s up to you whether you want it on an English muffin or a traditional bun. I decided to go with the regular old Sausage & Egger— which has 28 grams of protein and 540 calories — in order to keep my comparison as fair as possible.
Appearance: Even though I knew what I had ordered, I couldn’t get over how much the patty looked like actual sausage. It was darker in colour than the Tim Hortons’ version and looked freshly cooked, as did the egg that accompanied it.
Taste: This “sausage” was nowhere near as spicy, but it somehow offered that greasy mouth feel that you get when you eat a sausage patty. Of course that could be a result of the sausage being cooked on an actual grill alongside the egg (which was still slightly runny), and the fact that the English muffin had been buttered. Either way, I felt completely satisfied and like I was eating a real egg and sausage sandwich, one that kept me notably full for hours afterwards.
Burrito Bowls: Mucho Burrito and Quesada
Mexican food makes me happy. I craved it every single day when I was pregnant with my first babe, and I was elbows-deep making up vegan Mexican freezer meals when I was pregnant with my second. (No joke, we’re still working our way through those casseroles.) I find it’s one of the most versatile things to make vegetarian or vegan thanks to all of the beans and rice, so I didn’t necessarily know that I needed a Beyond Meat option. Then again, some people really love ground beef in their tacos and burritos, so I figured what the heck.
The chain has been offering Beyond Meat across Canada since late February, using the company’s Feisty Crumbles in its tacos, burritos, quesadillas and bowls for a feel-good meat alternative. The premise of the restaurant is really a build-it-yourself, so I went for a regular-sized Beyond Meat Burrito Bowl with cheese, refried beans, brown rice, and a variety of other toppings that clocked in at 345 calories and 28 grams of protein.
Appearance: The chunks of “beef” sat alongside the rest of the ingredients behind the sneeze guard, but they looked beef-like enough. In my bowl, they peered through the toppings like small chunks of actual chuck, which was good enough for me to almost forget that I wasn’t about to dive into the real thing.
Taste: Maybe the chunks had been sitting out too long, or perhaps they were simply undercooked, but I suspect they weren’t supposed to be rock hard. A few times, as I was wading my way through my dish, I’d bite down and practically chip a tooth on what felt like a cold, hard pebble, which isn’t how I’d order any beef — meat-free or otherwise. As for the rest of the crumbles? They were cold and chewy, and I would have absolutely enjoyed the bowl more without them.
If you’ve ever eaten at this popular joint, you know the restaurant name is not an exaggeration — the portion sizes here are no joke. That extends to the newly launched Beyond Meat products, which stuff generous portions of crumbles into bowls, burritos, tacos and more. While you can pretty much customize any order with Beyond Meat, I decided to try their signature Beyond Meat Power Protein Bowl, which clocked in at over 1300 calories by the time they added the sauces, crispy jalapeños, quinoa, rice, and other adornments that came with it. Sadly, it’s basically impossible to calculate how much actual protein was in the bowl thanks to the website’s convoluted nutritional data.
Appearance: I have a hearty appetite and can eat 300-pound men under the table on my most ravenous of days, but even I knew looking at this bowl that I wouldn’t be able to dig through more than half of it. The thing was loaded with so many toppings and a good hit of green sauce that it was impossible to even see the Beyond Meat, but I also like sauce, so I’m not complaining. I did catch a glimpse of the product in question behind that trusty old sneeze guard, and it came out of its hiding space on that assembly line piping hot and looking like regular old ground chuck.
Taste: One of my favourite things about burrito bowls is that every bite can be different. This bowl was no exception thanks to the endless grains and veggies within. It was actually a little difficult to find the crumbles, but they were there in their chewy chunks of glory. While they were hot and filling, they didn’t add much flavour-wise either, and I would have mucho preferred if they just weren’t there at all. I suspect that Beyond Meat has some work to do with its crumbles in general, but for now there was more than enough protein in the other ingredients to keep me full and satisfied well into the dinner hours — despite only eating half my order.
Burgers: The Works and A&W
Ah, the veggie burger. It’s a sore spot with vegetarians and vegans alike, because these patties are practically impossible to perfectly execute. Some have too many fillers while others fall apart, some taste mushy while others are too chewy, and overall it’s hard to find a true vegan option that isn’t just some form of mashed up, processed bean. Or another portobello mushroom masquerading as meat (don’t even get me started).
If you’re looking for an elevated, gourmet burger that rivals Mark McEwan’s signature chuck, this place comes close with its crazy concoctions and imaginative titles like Gettin’ Piggy With It or Son of a Beech. So while I could have ordered a Beyond Meat Burger with basically any toppings, in my heart I knew I had to pick between the Beyond a Hipster’s Wildest Dreams and Beyond Sexy, since they were featured so prominently on the signature burger menu. In the end, I went with the sexier option — complete with pineapple, banana peppers and arugula. I paired mine with fries, which according to the nutritional menu, cost me anywhere from 310-1370 calories.
Appearance: The burger came slathered in toppings and glistening sauce, but that was 100 per cent on point for me. When you’re forking over nearly $20 for a burger, your mindset is basically go big or go home, right? Anyhow, upon further inspection, the patty itself was pretty impressive. It was a nice, dark hue, and there were even grill marks on it — the sign of any real barbecued piece of “meat.”
Taste: You know how a really good homemade burger is solid when you chomp down on it, but then it falls apart slightly in your mouth as the juices spread out? I was missing that experience in eating this patty, but that didn’t make the flavour any less enjoyable. In fact, despite the burger having a bit of a denser texture, it didn’t have that fake-meat aftertaste that so many other vegan burgers can’t escape. Add in that aforementioned plethora of toppings to bolster the overall flavour, and it was hard to remember I wasn’t eating the real thing.
Yes, I had already visited A&W for their Beyond Sausage sandwich, but I feel like when you’re known as the company that popularized Beyond Meat in the first place, you need to also evaluate the original burger that put this whole craze in motion. For that reason, I headed to another A&W location to sample the Beyond Burger for one final, 500-calorie (and 22 grams of protein) meal.
Appearance: There’s no doubt this is a hearty burger, from the sesame seed bun and the giant tomato to the abundance of lettuce, tomato, mayo and cheese (which I asked for when it was offered). As for the Beyond Meat patty itself? It wasn’t as brown or golden as I’d expected, but it was still appetizing enough.
Taste: I usually go for cheese on veggie burgers because I find them dry, but this burger did not need it. The patty itself was firm but juicy, without that chewy, fake-meat texture. A few bites in and I actually deconstructed the burger to see if I had been given a meat patty by mistake (nope). The abundance of sauce rendered the burger a bit messy by the time I got down to the last quarter, but even though I wasn’t that hungry, I still ended up eating every single bite. And needing extra napkins, but that’s beside the point.
So, what’s my main takeaway with the Beyond Meat revolution? While the product itself has a ton of potential (I’m just waiting for street meat vendors to start offering the sausages, or pasta places to give those crumbles a whirl), how it’s cooked and what it’s paired with are pretty important factors. Still, it’s nice to finally have these (mostly delicious) options entering the Canadian market, and that goes for vegans, vegetarians, or the regular old meat-eaters out there who are just trying to incorporate more plant-based eating into their best lives.
First photo courtesy of Getty Images; remaining photos courtesy of Amber Dowling