For an industry that celebrates multiculturalism, Canada’s hospitality and food-service sectors still have a long way to go when it comes to authentically reflecting the country’s diversity. Here is how chef, author and community activist Joshna Maharaj is working to change that, one meal at a time.
Can you tell us about your work as a chef, author and food activist?
I’ve never been a restaurant chef and I’ve never been excited about being a restaurant chef. My work really focuses on the grassroots experiences of people. I do a lot of community food security work. For the last nine years, I’ve been working to rebuild food systems in public institutions. I’m sure you have some connection to institutional food — for example, either you’ve been in hospitals or someone you love has been in a hospital and you must have seen this sort of dismal offering. That needs some rethinking and some new priorities. This has been my focus.
What are the biggest diversity and inclusion gaps you see currently in the hospitality industry?
[The gaps] are mega and they exist from the micro-level to the macro-level. My friends and family have sort of giggled that I decided to jump into an industry predominantly populated by white guys. And it’s not even just that I went in there as a woman of colour to do this work, but that I decided I wanted to do this a completely different way. I would just hit a wall all the time… everything from the way we teach people to be a chef, to the actual on-the-ground experience that chefs have in the kitchens, it’s all about a white male standard.
One of the things that I hope to do before my last breath is to really untangle our culinary curriculum; I believe that right now, the way we are as cooks, the way we are as eaters, the current context of the culinary curriculum is really an instrument of colonization [based on a French standard]. So the gaps are many and they’re on a number of levels.
How does this gap impact consumers?
I think perhaps the most glaring example of this is how we understand fine dining and that restaurant experience. BIPOC chefs and cooks who are cooking food from their traditions — it seems as though there’s an expectation from eaters that the food of Brown people will continue to be cheap and available cheaply. There’s resistance to that connection [to fine dining] being made.
There’s a number of reasons why that’s a problem, but one of the great comparisons is a Chinese noodle dish versus an Italian pasta dish. Because you can get an Italian pasta dish for $25 for three ravioli and we’re cool with it. For an arguably more complex noodle dish, we won’t tolerate paying more than $9 for that. And it comes in a Styrofoam container and it’s cheap and it’s fast. We’ve really locked this model in and that perhaps is one of the biggest experiences that an eater has in all of this. Because they’re also complicit in this to some degree.
But this idea that a European table is the fine dining table and kind of everything else is just trying to be “something.” The trickle down of that messaging can be super, super damaging.
These restaurants have lower average sales. They really are struggling because there’s no safety room — those margins are so, so narrow. The pandemic has just exasperated what has been a longstanding phenomenon.
How do racism and inequality translate into the food service and hospitality space?
From the perspective of the BIPOC cook, that’s obviously the one I’m mostly connected to, I know the biggest frustrations are about being taken seriously. What am I going to do? How am I going to grow? Do I need to get the endorsement of some white person to come in so that people see that light face and then get excited about paying more money for this food?
From the perspective of the eater, eaters are just a bit clued out and they get a bit frustrated themselves about not really knowing how to navigate all of this.
What local businesses or organizations are doing it right in this space?
Some of our non-profit organizations are really leading the way. FoodShare and The Stop are two that are really pushing this conversation forward. Because I come from a grassroots community food security background, it really is meaningful to me that this conversation is happening there. There needs to be a really radical shift in our understanding around privilege, particularly when we talk about food security and vulnerable people, poverty, social assistance, you know, all that kind of rolls in, because BIPOC people are disproportionately affected and finding themselves in a line at a food bank or a dining car.
I think that as an industry, we could learn a lot by paying more attention to grassroots organizations. There’s a bit more connection to justice there. We are in a moment right now where we have a chance to rebuild [hospitality and food service] and we really have a very cool opportunity to see the way grassroots food organizations are doing things.
And if our restaurant vibe looked a little bit more like our community food security vibe, I would be very, very happy to see that… this sort of radical inclusion and accessibility… everything from how dining rooms are set up to how buildings are built to how you build menus so that they are as inclusive as possible while still [serving] locally sourced, seasonal ingredients. Hospitality is ultimately about maintaining people’s dignity.
What could the average consumer do to help support greater diversity in the food-service industry?
Some self-reflection and awareness are the first step, because not everybody has money to give financial support. I do think a lot of the challenges exist in our attitudes.
Take a look at the landscape around you and take a look at the restaurants. Take a look at how you understand prices on the menu and what you see when you see a $25 dish. And then, if you’re able, seek out BIPOC-owned restaurants and really think about under-accessed spots.
If everybody just paused for a moment, took a few deep breaths and confronted their own attitudes about where they are willing to spend their money and how they understand just who is a chef — who looks like a chef — very often this [describing herself] is not the image that comes up when they imagine the chef.
(Editor’s Note: If you question that, just try doing a Google image search on the word “chef” yourself and see the images that come up for you).
What are you personally looking forward to in the food-service space?
We have a beautifully emerging population of Black farmers in and around the city, which is super exciting to see. Organizations like FoodShare are actually working to make the product of that work accessible to people; they have a social justice Good Food Box with food sourced exclusively from Black-owned farms or Black-led farms. And those are the changes we can affect with our purchasing to be more supportive.
I’m actually really, really hopeful that there’s a renewed appreciation and a valuing of all of the elements in our food system, from farmers to cooks to the people who drive the trucks in-between. I’d hope [consumers] can really appreciate that this food system exists so we have a broader, more accurate understanding of what it takes to make that happen. This was an industry that was wholeheartedly taken for granted, but we also have a wonderful opportunity to rethink it.
Can you tell us a bit more about your book Take Back the Tray?
This interview has been edited and condensed.
Photo of Joshna Maharaj courtesy of Joshna Maharaj; food box photo courtesy of Getty Images; book photo courtesy of ECW Press; remaining photos courtesy of Unsplash