It’s hard to think of a more iconic Canadian duo than Tim Hortons and Justin Bieber – which is why the coffee shop’s latest collab with the superstar pop singer feels like a Canadian match made in heaven.
Timbits are Bieber’s favourite item on the menu (celebs, they’re just like us!), and the Canadian pop star worked closely with the Tims team to develop three unique new flavours. The limited edition selection of Timbiebs Timbits dropped in Tim Hortons restaurants across Canada and the United States today in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours, along with branded Timbiebs merch including a toque, fanny pack and tote bag.
The much-anticipated collab is projected to sell out (if it hasn’t already), so we got our hands on a coveted box of Timbiebs to see what all the hype is about. Read on for our honest review.
Chocolate White Fudge Timbieb
This Timbieb takes the iconic chocolate glazed Timbit and gives it a little something special, with a chocolate white fudge crumble exterior. While a regular chocolate glazed Timbit is delightful on its own, this new added element of crunchy texture gives the humble treat a tad more complexity. Flavour-wise, it’s closest to a double chocolate glaze, but with a more interesting mouth-feel. Chocolate glaze lovers will flock to this one, and it was our fave of the bunch.
Sour Cream Chocolate Chip Timbieb
Sour cream donuts meet chocolate chip cookies in this textural Timbieb. Studded with chocolate chips and white chocolate crumble, it adds more depth of flavour and texture to the classic sour cream Timbit without overpowering it. This Timbieb had the most striking mouthfeel, with the chocolate chips lending a super satisfying bite.
Birthday Cake Waffle Timbieb
We’ll be honest – we loved this Timbieb, but the waffle concept is a little lost on us. It’s essentially a classic birthday cake Timbit coated in a chunky, cinnamony crumble. While waffles aren’t typically cinnamon heavy, our best guess is that the crumble is an attempt at recreating a syrup drizzle. For a birthday cake Timbit, we also felt it could have had more pops of colour from the birthday cake confetti sprinkles. That said, it’s a tasty new version of a classic Timbit, and while the concept is a little puzzling, it’s undeniably delicious.
In short, Timbiebs take tried and true Tim Hortons Timbits and give them a healthy dose of celebrity glamour with crunchy, sprinkly new exteriors. While they’re not exactly game-changing, in true Bieber fashion they’re still absolutely yummy. Regardless of whether or not you’re a Belieber, you’ll be lucky to get your hands on a box of these.