KitchenAid Just Revealed Their 2023 Colour of the Year and We’re Obsessed

KitchenAid Colour of the Year 2023: Hibiscus

Step aside millennial pink – KitchenAid just announced their 2023 colour of the year, and it’s a gorgeous, elevated take on everyone’s favourite romantic hue: Hibiscus! Inspired by the vibrant hibiscus flower, this shade of eye-catching matte fuschia will be available in KitchenAid’s small appliances, including their iconic Artisan Stand Mixer and K400 Blender. If you’re looking to add a stylish pop of colour to your kitchen, look no further.

K400 Variable Speed Blender in Hibiscus

K400 Variable Speed Blender in Hibiscus, $300 ,

Hello Barbiecore!

Any avid baker will tell you that a good-quality stand mixer and blender are an essential, and KitchenAid’s small appliances are widely considered the best of the best. If you’re looking to invest and love a good pop of colour, take this as your sign. Given the rise of the Barbiecore aesthetic over the past year, it feels inevitable that the ultra-femme Mattel-inspired design trend would reach our favourite kitchen appliances too.


Related: How to Decorate a Room With Pink, From Tiffany Pratt

Previous KitchenAid colours of the year

Hibiscus marks KitchenAid’s fifth annual colour of the year – previous colours include Beetroot in 2022 (a deep purple), Honey in 2021 (a warm orange), Kyoto Glow in 2020 (a bright greenish-yellow), Passion Red in 2019 (a vibrant red) and Bird of Paradise in 2018 (a creamy coral).

KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer in Hibiscus

KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer in Hibiscus, $545,

Related: The Best Ways to Incorporate Pantone Colours

The evolution of colour

According to KitchenAid, “We’ve been tracking the evolution of the colour pink since 2017,” said Brittni Pertijs, lead colour, material & finish designer, KitchenAid. “Beginning with Millennial Pink and advancing to deeper hues as of late, pink is bringing boldness to life in its colour and energy. We took that as the spark to create Hibiscus. Hibiscus is a colour that draws us to something exciting.” 

Where can I buy a KitchenAid Hibiscus mixer or blender?

You can snag the KitchenAid 5 Quart Tilt-Head Stand Mixer and K400 Variable Speed Blender in Hibiscus on And don’t fret, if Hibiscus isn’t your hue, all of KitchenAid’s other iconic shades are still available as well.

Looking for inspiration? Check out these recipes you can make with a KitchenAid stand mixer: Pork Floss Scallion Rolls with Honey Butter, Vietnamese Coffee Cake and Brown Butter Maple Pecan Squares.