Sometimes you just need a sweet treat to get you through the day. But what do the purveyors of sweet treats do when they need a little boost? They call Steve Hodge, Tiffany Pratt, and the Project Bakeover team, of course.
Over the dessert-inspired course of the show’s first season, Steve and Tiffany helped many bakery owners find their groove—and just in time. With the pandemic hitting restaurants and small businesses hard over the past year, these shops are thankful for the expertise bestowed upon them that has allowed their eateries not only to survive but to thrive.
Related: Steve Hodge’s Cake Decorating Tips
Advice to Dine on
In addition to revamping menus and adding a fresh new look to these bakeries, Steve and Tiffany doled out expertise advice that has allowed some of these owners to take their businesses to the next level.
According to Cait Patrick, owner of Barrie, Ont.’s Homestead Artisan Bakery, giving up control was terrifying but very much worth it. “It taught us that sometimes we don’t have all the answers and that trusting someone else can be extremely rewarding in the end,” she says. “We learned so much about baking from Steve, and Tiffany did an amazing job with the décor. All of our customers comment on how beautiful it is—we can’t thank them enough!”
Trust was also a huge part of the growing experience for Erin Maramag, co-owner of Milton, Ont.’s Bread n Batter. When Steve and Tiffany advised them to clarify their roles and solidify the flow of the bakery, they developed even more internal trust that has since translated into a smoother overall operation.
Meanwhile, at Kelowna B.C.’s Whisk Bakery & Café, Tanya Garratt reveals that trusting in the hosts’ recommendation to diversify made all the difference. “It was a lifesaver,” she says. “Our baked pastries are doing so well. Adding savoury items, breakfast and lunch, it’s made a world of difference. We’ve brought in so many more customers than we had before.”
Comfort Food in the Time of Coronavirus
At the beginning of the pandemic, it seemed like everyone was investing time in their own sourdough starters, ripening armfuls of bananas for bread, and even learning how to frost cinnamon rolls. These days though, people seem to once again be buying their comfort food from those who bake it day in and day out. That means solidifying the menus of these bakeries on the show was key to keeping these businesses… well, in business.
“Our bestsellers are the pastries Steve taught us by far,” Garratt reveals. “Those have been insane. Flavoured croissants for sure, and we made an almond croissant with Steve’s frangipane. Plus we’re doing eight different flavours of pastries and croissants. It’s really ballooned.”
Felicia Agadzi-Bulze at Mecairo Cake Co. agrees that things have changed so much since Project Bakeover. She reveals customers come in and touch the walls because they’re so beautiful, and then they see the displays full of all this new stuff that they can’t wait to try.
“Our Mecairo Minis have been very popular here, people love the size of them. The bonbons, they love all the different colours. And the cheesecake? They’ve never seen parfaits like that before so they’ve been selling really well,” she says. “I’m not just a home baker anymore, I’m letting my artistic side show in all of our products now.”
“With all of our new customers, everyone jumped on board to try new things at our bakery, it’s actually the biggest part of our daily production,” reveals Maramag. She adds that their bestseller used to be ensaymada, but following the show people are all about the cakes and cupcakes.
It’s a similar story for Homestead. “Our sourdough breads still remain a fan favourite,” reveals Patrick. “[But] we have introduced and been more consistent with our amazing cakes. And people are loving our carrot cake.”
A Sweet, Sweet Future
Doing the show and seeing the sweet results has also empowered these bakery owners to continue taking their businesses to the next level as they eye the future. For now, that means experimenting with delicious new and seasonal flavours heading into the summer months, allowing people back into the establishments themselves, and lots more of those fun, Instagram-eating experiences that Steve and Tiffany set up.
“We’ve been surprised with how many businesses have closed during this time. Now, we’re hiring more staff and we constantly have to keep up with demand,” says Bread ‘N Batter’s Maramag. “People are really willing to try what we have, we have a bigger pool of regulars, and we are forever grateful. The past few months have felt like an eternal holiday season with how busy it is.”
“We are just excited to see our community back out and in the bakery,” adds Patrick. “It is the most wonderful feeling to have people smiling, and excited to enjoy the little things in life again.”
Garratt, who changed the name of the bakery to Whisk Bakery & Café on the advice of the hosts, couldn’t agree more. She says that since reopening they’ve expanded the patio that Tiffany created, and that the sidewalk chalk has translated into amazing daily murals. People are constantly posting from the Instagram wall that Tiffany designed as well.
“Our name change was a lifesaver and our sales have skyrocketed now that people know what we are. Everything Steve and Tiffany did was a game-changer for us,” Garratt says. “It’s a really cool experience to see how everyone reacted. People are happy to stay here for a couple of hours… I wouldn’t be up and running if it wasn’t for Project Bakeover.”