A big part of being a Food Network Star is communicating big ideas quickly – recipes, brands, concepts, products. Each finalist has to come up with two product samples that represent their unique brand and culinary style. The judges offer feedback to each finalist on both products, and they must choose one to create, package and pitch to a tough panel of successful food executives. One by one the finalists pitch their product and themselves to the panel - who then votes on whether this is a viable product based on presentation and taste. The selection committee then decides who did best overall, and one finalist heads home.