We all love freshly baked goods, but who doesn’t love a visual feast to accompany those mouthwatering croissants, cookies, and sky-high stacked deli sandwiches? HGTV Canada designer (and everyone’s favourite Queen of Pink) Tiffany Pratt gets it, which is why she’s here to help struggling bakery owners with her new series Project Bakeover. In each episode she teams with master chocolatier Steve Hodge to give new life to rundown places, tackling one bakery at a time.
Of course, resto-design is something that Pratt is passionate about, having transformed numerous GTA eateries in the past. We sat down with the designer to pick her creative brain on what it takes to give any bakery (or restaurant for that matter) a whole new visual life.
Attract Customers at the Curb
Before a customer even walks into your establishment, it’s important to set the tone and mood with plenty of curb appeal. Go for a warm and welcoming vibe that gives patrons an idea of what they can expect when they step inside. “The space being welcoming doesn’t start when you walk in the door, it starts before you actually walk through the door, on the sidewalk from the street,” says Tiffany. “Create impact to get people inside. How I do that is with colour and shapes and textures and prints.”
Whether that’s a bright façade, a watercolour fence, or graffiti on the walls remains up to you, just make sure that it stands out and that it speaks to the vibe you’re going for.
Embrace What Makes Your Business Unique
Nothing gets customers more excited than knowing they have the option to try something new, even when you’re talking about the comfort fare featured at most bakeries. In terms of design, Tiffany says that means looking at different shapes, colours and textures that stand out and alert people that what you have going on at your space is unique and special. Of course, adding a different type of food or a daily special doesn’t hurt either. “It’s really about giving people an experience,” Tiffany adds.
See More: Mrs. Joy’s Gets a Dramatic Makeover
Maximize the Takeout Experience
These days with takeout being more necessary than ever, it’s a chance for eateries to appeal to customers on a whole new level. Because let’s face it: everyone could use a little more joy in their lives, and what’s more joyful than feeling like your regular old Tuesday night takeout is an entire experience?
“I’ve had a few people that, instead of having a door, they just did a temporary cloud window, and made it a fun little pickup window,” Pratt says. “Cafes that I’ve designed turned their diner into one of those 1950s drive-in style places. And they actually did it so that people didn’t even have to leave their cars. They brought their food outside, drive-in style. There are so many fun ways to package things.”
Put Care Into Packaging
Speaking of takeout and delivery, Tiffany says it’s just as important to think about how you package your food as it is to think about how you design your space. Because that takeout is travelling away from your eatery, with every potential to bring new and returning customers back. “We focus less on what the space looks like right now as how the food is packaged,” she explains. “How can we take pictures of this fun takeout food? This comes into the conversation about branding and stickers and bags and logos, because if people can’t go into the restaurant or the bakery, they still want an experience.”
Take Your Clientele Into Consideration
When Tiffany designed the dining room at Piano Piano, she knew that customers would be sitting down to a long and lengthy meal—as you do at nice Italian restaurants. Add in the fact that some meals would be heavy, and she wanted to ensure that people would be more than comfortable for extended periods of time. The designer says that taking the menu and clientele into consideration when designing any space is super important, and it’s one of the first conversations she has.
“I’ll say to myself as a designer, ‘OK, well, this is the food, this is what people are expecting.’ And then what can I do that is unexpected that no one has done yet that would make more people come here instead of anywhere else?” she explains.
Create An Overall Vibe
Whatever vibe you create with your eatery’s exterior, be sure to continue that feeling on the inside. Tiffany says that she always brings samples back to the spot itself in order to see how natural light affects her selections, and then she creates her famous colour combos in order to evoke all those feelings.
“Combining colours for me is about how I want the person who’s sitting in the space to feel,” she says, pointing to her dusty pink, teal, blue and mustard yellow design at Café Cancan as an example. “I just felt like that was making a more masculine clientele feel happy by that deep teal. The orange is very playful, but the pink always no matter who you are, makes everyone feel cozy,” she adds.
See More: Explore Bakeries From Project Bakeover
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Don’t Forget the Instagram Crowd
These days everything is visual, and customers who are inspired to take a photo of your space to share with their social media crew creates a great opportunity for more publicity. Tiffany always ensures that she has such a space in her designs, whether that’s a fun dresser by the restrooms with inexpensive props, a colourful wall, or fun accessories on the tables.
“My favourite is to have something else to take pictures of. That’s what everybody—influencer or not—gets excited about,” Pratt says. “This is a very visual culture that we live in. If we give people beautiful things to experience, to try, and to look at and take pictures of, that becomes a trifecta of the commercial bakery industry, in my opinion.”
Last But Not Least, Don’t Focus on Perfection
Looking ahead, Tiffany predicts waste-free design trends with less expensive finishes. She also thinks people will continue to be excited by colour and things that spark joy and creativity. But she also says that we’re learning to be more forgiving with ourselves, and that extends to design as well.
“We have to be less attached to perfection and doing things perfectly and spending tons of money on things,” she says. “Often just opening the doors and creating great food and creating a fun, inviting atmosphere is more important than anything. Don’t focus on perfection, focus on fun. Focus on creating an environment that people want to be in. That’s the most important thing.”
Watch Project Bakeover Thursdays at 9 p.m. ET/PT. Watch and stream all your favourite Food Network Canada shows through STACKTV with Amazon Prime Video Channels, or with the new Global TV app, live and on-demand when you sign-in with your cable subscription.